Article from Porsche website: FOCUS ON PASSION

“As a photographer, says Fernando Guerra, you are the messenger of an object and its architect. He is an interesting man, who sees success as the result of unconditional dedication and regards courage as the willingness to pursue new directions. This attitude and his real passion for Porsche left us with no option but to get him to do a photoshoot of the new Panamera. And he did that in his favourite city, Lisbon. We accompanied him and got to see his fascinating work and his home city.”

“Fernando Guerra was born in Lisbon, Portugal in 1970. In the country of explorers, where the people see themselves as descendants of such explorers and reflect this in their mentality. “It is inherent in us Portuguese to be courageous and make changes”, he says, looking out somewhere towards the sea. “We are no longer going to discover India or Brazil. But maybe we’ll discover new ways of doing things.” A rolling stone gathers no moss. To keep it rolling: get out and do something. Experience things. And work hard.”

“Having completed his studies in architecture, Guerra left his beloved Portugal and went to work in Macau, where he lived for five years and gained a lot of experience and new impressions. Photography was ever-present in his life – even during his studies, he had a camera in his hand every day. But he knew that he wasn’t going to spend the rest of his life in Macau. It wasn’t just his yearning for home that he had to cope with, but also a certain 1973 Porsche 911 Targa, which was waiting patiently for him at home in his father’s garage and which he drove along the rugged coastline of Portugal at night in his dreams. He moved back to Lisbon with his wife and children and accepted a professorship at a university there. His comfort zone, as he calls it, with a secure income and a structured lifestyle. But he doesn’t feel really happy. And so he comes to a decision…”